25- HAPS and Social Media

I am the chair of the HAPS Communication Committee (affectionately known as the HAPS ComCom).  Our committee’s task is to promote HAPS via social media.  This is a really interesting task.  HAPS currently has active accounts on Facebook, Twitter, LinkedIn, and Google+.  We are exploring Instagram as well.

Wow...there are a lot of ways to share your thoughts via social media.  But who's listening?
Wow…there are a lot of ways to share your thoughts via social media. But who’s listening?

But when I think about all the possible social media outlets, it is easy to become overwhelmed.  How can we increase our audience?  And how many HAPSters participate in social media anyway?  It actually became a rather amusing quest for me at the annual conference in May to find HAPSters who tweet…let me just say tweeting HAPSters were few and far between.  Thankfully, we did find Sarah Balizan, (also known as the HAPS Twitter Queen), who’s doing an inspirational job of keeping the HAPS Twitter account active.

Right now, and for the next couple of weeks, we will be engaged in a bit of a social media experiment with the Anatomia Italiana crew while they are on their exciting Italian field trip starting this week.  Team leader Kevin Petti has generously agreed to provide us with lots of social media fodder to share.  He will be writing posts for this blog, as well as doing daily updates via Twitter, Instagram and Facebook.  Our Communications Committee is mobilized to re-tweet, favorite, and otherwise share his Italian updates.   I’m excited to see if our team can generate some increased interest in our social media presence.

So I’m curious.  How do HAPSters use social media?  Are you interested in following Anatomia Italiana around Italy?  Do you tweet?  Do you use Facebook?  Have you explored Google+ or LinkedIn?

So weigh in on this poll and follow the hype for the next couple of weeks.  Then let us know what you think.  In the meantime, happy communicating!

HAPS Leadership (#15): Communication Committee

“Recruiting someone to tweet for us seems to cause them to dissolve into thin air!”

140129 (1) Pat BowneI’m laughing as Pat Bowne is explaining some of the ups and downs of the Communication Committee.  When she’s not rubbing elbows with royalty, Pat is helping HAPS reach out through various social media sites.

“I started tweeting to advertise my novels.  That started to mesh with my passion for A&P and I started tweeting for HAPS.  At the time, I was one of two Regional Directors (the other being Jason LaPres) who was tweeting routinely.  The Board decided that we should have a focused approach to social media.”

That decision created the Communication Committee.  Working with the Membership Committee and Marketing Committee as a Super-Committee, the various chairs have negotiated various responsibilities and themes.  From their tele-retreat, they decided that the Communication Committee would use our Twitter account to advertise upcoming research, medicine, and teaching, and our Facebook account to advertise about HAPS-specific events.  Add to that David Evan’s weekly email of HAPS Links, and we’re getting word out fairly consistently.

“One of the challenges is recruiting new committee members to help with the postings.  As I said, when we recruit someone and get them access to our twitter account, they seem to spontaneously combust…I hope there’s not a connection.”  I can see her smile even through the phone line on that one.

Pat is tweeting twice per day and re-tweeting her weekly posts on Saturday.  If you’re curious to follow our social media footprint, go to the HAPS website.  In the top right corner are links to Facebook, Twitter, LinkedIn, and Pinterest.  Each will take you into a whole new world.

140129 (6) Social Media

“If you have a passion for any of these sites and a passion for Anatomy and Physiology, I think we’ve got a great arena for you.  And don’t worry; we’ll make sure that you don’t disappear into the ether!”